In Switzerland, science communication usually takes the form of the scientifically and educationally authentic conveyance and transmission of information. Among the vehicles available are innumerable institution-based periodicals. There is also an abundant range of events in a wide variety of formats on offer from universities and specialized institutions. For some time now, the highly resourced discipline of science communication has been endeavouring to open up the academic ivory tower and initiate a dialogue between researchers and the public. Despite adopting perfectly popular and attractive forms, science communication conveys hardly any emotion and frequently follows a self-legitimizing public relations logic. This type of high-threshold science communication will find an audience in people already interested in education and science. But it fails to reach the majority of the Swiss population.