The project management is responsible for the content of the information provided.
This project, funded by Gebert Rüf Stiftung, is supported by the following project partners: HEIG-VD, Yverdon; HES-SO, Renens; ShanghaiTech University, Shanghai; Steiger Textil, Vionnaz; Jakob Härdi AG, Oberentfelden; Vanessence SA, Mies; Ecole de couture Lehratelier, Fribourg.
Project no: GRS-020/19
Amount of funding: CHF 150'000
Duration: 08.2019 - 04.2020
Area of activity: First Ventures, seit 2018
Allée du Tilleul 3
1022 Chavannes-près-Renens (Schweiz)
- carmen.grange@heig-vd. ch
Last summer, during a stay in Asia as part of a week of innovation and competition, we witnessed the high levels of air pollution faced by the population. To protect their health, Asian people wear anti-pollution masks, which have become real fashion accessories over time.
Following a market study we conducted on site, we found that a real opportunity exists for the development of a mask that is elegant, truly protective and offers a truly unique experience.
Breez was born in this context: it’s a trendy and fashionable anti-pollution mask composed of 2 elements: a high-quality filter structure with a valve to facilitate exhalation, and a personalized and interchangeable fabric design that can be (un)clicked onto this structure. The user can thus match his mask to his outfit, his personality or even his mood of the moment.
Our main objective is to market the first version of our mask in November 2019 in the four biggest cities of China. And so, to be able to consider the second version of the product, which will be developed thanks to the "First Ventures" award.
What is special about the project?
What is important to us is to offer Switzerland the opportunity to be present in an influential country with a product that is resolutely oriented towards well-being and health.
By working alongside Hao, our Chinese colleague living in Shanghai, we already have a foothold in Asia. Her knowledge of social networks is essential to us when it comes to getting in touch with our future customers. Besides, with the Chinese government encouragement of innovation in recent years, more investment and guidance have been placed on the entrepreneurs. We have also received the great support from HES-SO and ShanghaiTech University and gotten various advising.
Several field studies with different stakeholders and a market study in Asia were carried out during the master's work at HES-SO Master Innokick. These steps validated the need and viability of the project.
The Breez project is currently under development. Students of a swiss sewing school are designing the first prototypes. Our team is applying for a Model Utility Patent in China and, at the same time, we are working with several companies to find the best materials.
Our aim is to begin the production of the mask during the summer of 2020 to guarantee that they will be up for sale in China in late 2020.
In addition to product development, our intercontinental team is also working on several financing solutions, as well as various legal and commercials aspects. A partnership with HEIG-VD and the incubator STarmac will facilitate networking and bringing missing skills throughout the project.
Not yet available.
Persons involved in the project
Last update to this project presentation 07.08.2019