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This project, funded by Gebert Rüf Stiftung, is supported by the following project partners: HEIG-VD, Yverdon; HES-SO, Renens; ShanghaiTech University, Shanghai; HEIA-FR, Fribourg.
Project no: GRS-020/19
Amount of funding: CHF 150'000
Duration: 07.2019 - 06.2020
Area of activity:
First Ventures, seit 2018
Campus de St-Roch
Av. Des Sports 20
1401 Yverdons-les-Bains (Schweiz)
In summer 2018, during a stay in Asia as part of a week of innovation and competition, we witnessed the high levels of air pollution faced by the population. To protect their health, Asian people wear anti-pollution masks, which have become real fashion accessories over time.
Following a market study we conducted on site, we found that a real opportunity exists for the development of a mask that is elegant, protective and offers a truly unique experience.
Breez was born in this context - It’s a trendy and fashionable anti-pollution mask composed of 2 elements: a high-quality filter structure with a valve to facilitate exhalation, and an interchangeable fabric design that can be (un)clicked onto this structure. The customer can thus match his mask to his outfit, his characteristics or even his mood of the moment. We aim to introduce a more responsible lifestyle with the product in a concept of being ecological and affordable. It is not easy to educate our potential customers about a new way of life, but we firmly believe that only by integrating sustainable and environmentally friendly elements into life is the true fashion attitude.
Thanks to the support of Gebert Rüf Foundation, we have a greater chance to carry out the project into the practical field.
What is special about the project?
What is important to us is to offer Switzerland the opportunity to be present in China, a country with rapidly developing market opportunities with a product that is resolutely oriented towards well-being and health.
By working alongside Hao, our Chinese colleague living in Shanghai, we have already had a foothold in Asia. Her knowledge of social networks is essential to us when it comes to getting in touch with our future customers. Besides, due to the Chinese government’s encouragement of innovation and policies on more responsible behaviors towards the environment in recent years, more investment and guidance have been placed on the entrepreneurs. We have also received the great support from HES-SO and ShanghaiTech University and gotten various advising.
Several field studies with different stakeholders and a market study in Asia were carried out during the master's work at HES-SO Master Innokick. These steps validated the need and viability of the project.
The Breez project is currently under development. Our team is making prototypes based on the iterative design methodology to conduct the project and take the market share in a quicker and more feasible way. At the same time, we are working with several companies in Switzerland to find the best production techniques.
Our aim is to begin the production of the mask during the summer of 2020 to guarantee that they will be up for sale in China in late 2020.
In addition to product development, our intercontinental team is also working on several financing solutions, as well as various legal and commercials aspects. A partnership with HEIG-VD and the incubator STarmac will facilitate networking and bringing missing skills throughout the project.
Not yet available.
Persons involved in the project
Last update to this project presentation 18.03.2020