Project presentations on the website

Every project supported by Gebert Rüf Stiftung is made accessible with a web presentation that informs about the core data of the project. With this public presentation, the foundation publishes the funding results achieved and contributes to the communication of science to society.


Project Rosie – a new way to learn science


Für den Inhalt der Angaben zeichnet die Projektleitung verantwortlich.


Dieses von der Gebert Rüf Stiftung geförderte Projekt wird von folgenden weiteren Projektpartnern mitgetragen: Autonomous Systems Lab ETH Zurich, Wyss Zurich, Venture Kick and Shasta Ventures.

Project data

  • Project no: GRS-060/16 
  • Amount of funding: CHF 300'000 
  • Approved: 24.01.2017 
  • Duration: 03.2017 - 12.2018 
  • Area of activity:  DesignPlus, 2013 - 2018

Project management

Project description

Rosie Reality designs the next generation of educational augmented reality (AR) robots. These AR robots introduce children of ages 8 and up to science and programming. With Rosie, children explore AR puzzles and boost their problem-solving skills in the real world. By fusing AR with robotics, the team creates an immersive, engaging and fun experience that delights and educates children. Rosie Reality’s mission is to deliver effective and fun educational technology to children worldwide. The vision is to spark lifelong passions for science.

What is special about the project?

Rosie Reality is a new way to learn science and programming. The technology integrates storytelling, problem solving and gamification. It combines the power of AR and scientific discovery. With Rosie, children program robots and explore mixed reality environments. It inspires children to think scientifically. The result is an entirely new and effective educational experience.

The technology is being developed in close collaboration with teachers, parents and children. Project pilots and iterative prototypes expose them to the design process. These user and customer insights drive technology development whilst expanding the projects reach and impact. This open and collaborative approach both educates the user and informs the design.

Rosie Reality has the potential to change the way children learn science. It will equip them with the skills to power the innovation economy of tomorrow. It will not only teach fundamental science and programming but critically gets children to think creatively. In the long-term, Swiss society will benefit from an influx of creative young scientists and technologists with the ability and ambition to address the world’s greatest challenges.


The project started on March 1, 2017. The initial focus was on product and business development. Prototypes were tested throughout 2017 at numerous family, school and university events and workshops. Over 500 children experienced the prototypes and provided feedback. These insights helped to rapidly develop the products design. In December 2017, as a result of Gebert Rüf Stiftung's support, additional pre-seed funding was secured by the Rosie Reality team. In Q1 and Q2 2018, this funding helped accelerate team and product development. The team expanded to 9 individuals and delivered a first iteration of the software to market. The current product iteration implements the latest AR technology including shared AR learning experiences. Initial user and market feedback show children are successfully collaborating in AR environments and applying programming principles to solve challenging puzzles. The project concluded on September 1, 2018. Gebert Rüf Stiftung's support has provided an effective foundation to build a new Swiss start-up company. Next steps include scaling the business and launching the product internationally.


May 2017 – Startupticker article – Project Launch
January 2018 – Startupticker article – Investment


Persons involved in the project

Peter Spence, Project & Design Director, Projekt leader
Rosy Reality Team
Prof. Roland Siegwart, Project Advisor
Adrian Hilti, Project Advisor
Paola Ghillani, Project Advisor
Christoph Heidelberger, CTI Coach

Last update to this project presentation  06.08.2019