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This project, funded by Gebert Rüf Stiftung, is supported by the following project partners: MediaDesk Suisse, European Producers Club
Project no: GRS-097/19
Amount of funding: CHF 150'000
Duration: 04.2020 - 06.2021
Area of activity:
InnoBooster, seit 2018
Dr. Sami Arpa
Ecole Polytechnique Fédérale de Lausanne
Chemin de la Raye 13
1024 Ecublens (Schweiz)
- sami.arpa@largofilms. ch
Largo provides data-driven intelligence to the movie and advertisement industries with the proprietary technologies that show the recipes to success.
There is a growing void in the use of data-driven technology between the production and distribution phases of the films and series. Producers have continued to rely on traditional approaches while big streaming platforms have revolutionized production and distribution by using the data-driven intelligence. Producers and distributors have a great lack of technology and data, which increases their risks for the return of investments and to sustain their existence in the ecosystem.
As a solution to this problem, Largo provides data-driven intelligence to the audio-visual industry with the proprietary technologies that show the recipes to success. We have a novel AI engine that has a cognitive pattern understanding system from video, audio, and text. The system converts these cognitive patterns to meaningful insights for the producers, writers, and distributors.
What is special about the project?
We have already analyzed more than 40,000 films/scripts with our technology and created an artificial intelligence system having a cinematographic learning that can find main artistic ingredients of a content from a text or video input. The system can provide the content insights, casting propositions, and financial forecasts for any given content in the text or video form within a couple of minutes. These insights can be used by the producers to find what kind of minimal changes can be done over the film from the script level to the post production level to boost the revenues, reachibility of the film in the different countries, and increase overall impact. Since our tool is much less biased compared to traditional decision-making process in the movie industry, it will create more opportunities for new talents and increase variety in the storytelling by providing the hints for new recipes to directors, producers, and writers.
Largo was founded in 2018 and made its initial market entry for AI tools from Hollywood at the start of 2019. The technologies got the interest of big studios and producers.
We made a market entry for Europe in Cannes Film Festival in 2019 and got a big interest from Europe as well, which followed by some additional contracts. We have been selected as the best start-up in 67th San Sebastian Film Festival and selected as one of Horizon start-ups in 70th edition of Berlin Film Festival. Such recognitions in the film industry brought us great momentum for the market entry.
In 2020, we launched our SaaS platform called Largo.ai, which provides hands-on results for our customers. We made the market entry from Europe for this product and already acquired many important producers as the customers.
As of 2021, more than 300 feature films in production from Europe and USA are using Largo.ai.
Persons involved in the project
Last update to this project presentation 08.09.2021