Für den Inhalt der Angaben zeichnet die Projektleitung verantwortlich.
Dieses von der Gebert Rüf Stiftung geförderte Projekt wird von folgenden weiteren Projektpartnern mitgetragen: Stiftung Fledermausschutz Schweiz;
Zürcher Hochschule der Künste
Données de projet
Numéro du projet: GRS-008/21
Subside accordé: CHF 150'000
Durée: 02.2021 - 07.2021
First Ventures, seit 2018
Direction du projet
Zürcher Hochschule der Künste
8031 Zürich (Schweiz)
- eliane.zihlmann@gmail. com
Description du projet
Social, cultural and environmental problems are exceedingly complex and therefore hard to grasp. To solve these issues, it is necessary to teach people about them. This is often very hard, especially given their social complexity. We create VR experiences to make it possible to step into the role of another being. We immerse people in relevant scenarios and show them the underlying issues in a playful way. This embodied experience creates awareness for the problem, which in the best case, changes people's behaviour.
Our first product is called BATVISION - which allows the user to embody a bat in VR. It draws attention to endangered species of bats, the destruction of their habitat and the light and noise pollution in the city. In a first step, we are addressing exhibition hosts or event organizers. We also see big potential for embodied experiences in the education and health sectors, where we aim to trigger interest and want to create new solutions for the future.
We are planning to establish a sustainable company for embodied experiences. At the moment, there are three of us: Two Experience Designers and a Developer. During our project, we want to organically adapt our interdisciplinary team and grow as young entrepreneurs while elaborating a business case in the next two years.
Quelles sont les particularités de ce projet?
Our pilot product BATVISION combines the need for entertainment with educational purposes. Through abstraction and multimodal interaction, the experience enables simple and comprehensible access to complex topics. In VR, one can immerse and explore a virtual world. If we feel and experience something with our own bodies, it has a deeper emotional impact; which in turn significantly raises the likelihood of a behavioral change within the user. It makes us aware of our subjective perception. As a company, we strive to bring new technologies and new ways of conveying information to the general public.
The official start of the project is in February 2021. Based on the bachelor project, which was developed in collaboration with Immersive Art Space Zurich and the Stiftung Fledermausschutz Schweiz, our focus until mid 2021 is on the further development of the prototype, which will be first shown at exhibitions in July. At the same time, we are sharpening our business approach while planning further projects for a future sustainable revenue stream.
None so far
Revue de presse
Personnes participant au projet
Dernière mise à jour de cette présentation du projet 17.03.2021