Für den Inhalt der Angaben zeichnet die Projektleitung verantwortlich.
Dieses von der Gebert Rüf Stiftung geförderte Projekt wird von folgenden weiteren Projektpartnern mitgetragen: Hochschule Luzern (HSLU); Smartup
Données de projet
Numéro du projet: GRS-019/19
Subside accordé: CHF 150'000
Durée: 03.2019 - 03.2020
Champs d'activité: First Ventures, seit 2018
Direction du projet
4460 Gelterkinden (Schweiz)
- fabian.christmann@hslu. ch
The problem of pollution caused by single-use coffee cups has sparked large medial, social and political interest. Starbucks, the largest coffee-provider in the world, uses 8000 disposable cups per minute. 1.6 million trees are cut down for the production of these single-use cups. Not only Starbucks has a problem. All providers of disposable cups are affected. Awareness of this environmental disaster has spread through society, politics and the economy. The solution to the problem does not lie in inventing new disposable products. As awareness is raising within society, the development of reusable products with a long lifespan moves to the center of attention.
All existing reusable coffee cups suffer from the same problems. They do not ensure a high-quality drinking experience and in some cases even cause harm for the consumer. Also, due to their small openings the aroma cannot escape the cups properly and a maximum level of enjoyment is rendered impossible. Drinking out of a spout is also considered as reducing the quality of the drinking experience. Reusable coffee cups are made to refill. The next disadvantage of existing competitor's products is that it takes too long to open and close these cups. This causes frustration if you are in a hurry, which happens to be a likely scenario, considering that they are mostly made for use on the go.
Furthermore, big companies reduce the price of the coffee when customers bring their own reusable cup. At the moment, almost nobody is acting on this incentive. One reason for that is that the advertisement for refill reduction is next no zero. Also, the existing reusable cups are not lifestyle products. It's not very cool to have one. We want to change this mindset with our product. We want to launch a cup which is perfectly suited for the refill-usage and enables an excellent drinking experience. Finally, we want to design a lifestyle product which is exciting to have, and which can become a hyped product and therefore be deemed as a must have product. The only way to move away from the environmentally damaging disposable cups, is that reusable cups become a hyped lifestyle product.
Quelles sont les particularités de ce projet?
There is a large supply of reusable cups but none of them guarantees for an optimal drinking experience. Also, those cups are not suited for a quick refill and only allow for insufficient handling.
Our product will offer the best possible drinking experience thanks to a unique seal and will reliably serve users needs under all circumstances. Another special feature is the planned interactive advertisement surface on the seal. This is supposed to give large organizations the possibility of creating new impulses in their communication strategy. Also, it will be possible for private customers to personalize their cups by choosing custom designs for the advertisement space.
The third phase, which focuses on finalizing the product design and improving usability, has been completed. In addition, the prototype has been simplified and the number of spare parts reduced. We have also protected our brand and created several functional design prototypes. As well as that, we are in the final stages of the supplier selection to build our procurement. Last but not least, we are testing our product in several durability tests with a robot arm endurance test bench.
In addition to the development part, we are concentrating on the preparations for crowdfunding on Kickstarter. At the end of January we have three shooting days, one in Lucerne, one in Sissach and one in Basel for our crowdfunding video.
Revue de presse
None so far
Personnes participant au projet
Dernière mise à jour de cette présentation du projet 18.01.2020