Projektdarstellungen auf der Webseite

Jedes von der Gebert Rüf Stiftung geförderte Projekt wird mit einer Webdarstellung zugänglich gemacht, die über die Kerndaten des Projektes informiert. Mit dieser öffentlichen Darstellung publiziert die Stiftung die erzielten Förderresultate und leistet einen Beitrag zur Kommunikation von Wissenschaft in die Gesellschaft.


Crownos – ensures diversity in the watch industry


Für den Inhalt der Angaben zeichnet die Projektleitung verantwortlich.


Dieses von der Gebert Rüf Stiftung geförderte Projekt wird von folgenden weiteren Projektpartnern mitgetragen:


  • Projekt-Nr: GRS-067/22 
  • Förderbeitrag: CHF 150'000 
  • Bewilligung: 10.02.2023 
  • Dauer: 04.2023 - 09.2024 
  • Handlungsfeld:  First Ventures, seit 2018



CROWNOS is reshaping the Swiss watch landscape with a digital platform that seamlessly connects brands, retailers, and consumers. Utilizing AI for personalized matchmaking between timepieces and consumer preferences, and introducing a digital maintenance and repair service, CROWNOS enhances accessibility and diversifies the watch buying experience. This approach not only boosts customer engagement and personalization in the digital space but also opens new distribution channels for independent brands, establishing new benchmarks in the industry for consumer interaction and creating a more inclusive ecosystem.


At the outset of CROWNOS, we established the foundational steps for developing our digital platform tailored to the Swiss watch market. The successful launch of our MVP introduced AI-driven personalized matchmaking, enhancing accessibility for independent watch brands and modernizing consumer interactions.
Currently, our focus is on refining AI capabilities and expanding platform features. This includes the introduction of a digital maintenance service in partnership with watch repair ateliers and service centers.
Moreover, we've fostered strategic partnerships with industry players and startups to broaden our service scope and strengthen our market presence. Validation studies conducted across various regions have provided insights into the platform's effectiveness in diverse markets. Additionally, user tests on new features have been conducted to enhance user experience and engagement.
Looking ahead, CROWNOS remains committed to its gradual expansion, aiming to reshape the traditional watch buying experience while contributing to sustained industry innovation and growth.


Am Projekt beteiligte Personen

Andreas Dobler, Project Manager

Letzte Aktualisierung dieser Projektdarstellung  10.07.2024